Founded in 2017 by creative director Felícia Pretto, the pieces are sophisticated and timeless in essence.
Felícia worked for 15 years as a psychologist and is passionate about people and behavior. She understands fashion as an extension of how we live and manifest to the world. FP is the result of personal growth, a cycle of discovery, and a lot of courage to change a solidified career to face new challenges. We have a minimalist soul, making clothes for a dynamic woman who embraces her self-esteem. Our pieces are impeccable, elegant and model versatility.
The collections are timeless, always utilizing the principle of deconstructing the look and transforming one piece into several. We focus on reducing the environmental footprint and follow the trend of a lean wardrobe.
Dynamic, exercise your self-confidence day by day.
It values the quality of its products and is prepared for all occasions. It has a striking but discreet attitude. Tuned into the world and its needs.
“What to say about the Felīcia Pretto brand?! It was love at first sight, it became a go-to brand in my closet and in that of my beloved clients! Incredible modeling, elegance and sleek feminine pieces are the main attributes of the brand! FP has a space in my closet and in my heart!”
“FP and the team are attentive in their service, making alterations for my body type, fair value, quick delivery and the clothes are wonderful. The secret to success and love for what you do. Congratulations girls!”
“Felīcia Pretto is just dressing and feeling beautiful! The perfect outfit!”
“I use Felícia Pretto because it is a conscious, sustainable and timeless brand. In addition to being sophisticated, FP inspires elegance and high spirits, important details for the modern and independent woman of the 21st century.”
Our company practices social responsibility. We understand that all processes are human and therefore must be constantly developed and improved.